Twenty years ago we took our life-long love and participation in sports and combined it with years of marketing and sales experience to create GameDay Sports. We are founded on four core values: Honesty, Integrity, a strong focus on Family and Quality of Life. We bring these values to every client, every partnership and every project.



GameDay Sports was founded in 2001 as our CEO, Galen Beenken, capitalized on years of road-warrior experience in the professional and collegiate sports industries. He set an agenda for growth and profitability and over the years GameDay has achieved that and much more. In the beginning, publishing was at the core of our business. With clients like the Minnesota Vikings and Green Bay Packers, our team developed long-term relationships with sports teams and brands throughout the United States.

Over time, as our clients’ trust and confidence grew, so did the depth and breadth of our business and relationships. In addition to seeing continued growth in our publishing division, GameDay became a full-service sports business development agency for both team and corporate clients.

Our growth stems from our ability to analyze, pursue and execute non-traditional relationships and streams of revenue. As a result, GameDay Sports is positioned to be a leader in the sports industry for many years to come.

At GameDay Sports we work hard to build strong, long-term relationships with our partners and clients. We’d like for you to get to know our team.

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Founder & CEO

Having founded GameDay Sports in 2001, Galen has capitalized on more than a decade of experience in the sports industry to set GameDay’s agenda for growth and profitability. Over the past twenty (20) years, GameDay Sports has grown from a sports publishing company to an innovative, nationally-respected sports marketing and media firm that creates high-value-added opportunities for both teams and corporate clients.  Galen resides in Minnesota with his wife Kylie and children Noah & Brooklyn.

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Managing Partner

Marc joined GameDay in 2020 after a 27 year business development career with both collegiate and professional teams.  His adventures took him on a fun-filled journey having spent time with the following organizations: Milwaukee Brewers, Buffalo Sabres, Detroit Pistons, Tampa Bay Lightning, Minnesota Vikings, University of Minnesota Athletics/Gopher Sports Properties, and Minnesota United FC.  After growing up in Wisconsin, Marc now calls Minneapolis, Minnesota home.



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