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ARKANSAS STATE ATHLETICS

The Arkansas State Red Wolves are a member of the Sun Belt Conference competing at the National Collegiate Athletic Association (NCAA) Division I level.  The Red Wolves currently compete in 12 sports with 416 student athletes. 

Arkansas State University is located in Jonesboro, Arkansas.

 

SCOPE

Arkansas State University partnered with GameDay Sports to analyze, grow and manage its external revenue sources, focusing primarily on corporate partnerships while, at the same time focusing on increasing visibility of the Red Wolves brand.

OUTCOME

GameDay Sports increased corporate annual revenue by 236% over a two-year period going from $380,000 to more than $900,000 in revenue.  GameDay also facilitated the establishment of a 16-station radio network which carried Red Wolves Football reaching fans across a four (4) state region.